WhatsApp Messaging (BSP)
In-house WhatsApp business messaging platform saving significant costs while enabling marketing campaigns and lead nurturing
Project Overview
The WhatsApp Business Service Provider (BSP) was an internal platform developed at Career Labs Tech Technologies to replace costly third-party WhatsApp messaging vendors.
By creating our own in-house solution, the company achieved annual savings of several lakhs of rupees while maintaining complete control over message delivery and campaign management.
The platform empowered marketing and engagement teams to design templates, run WhatsApp campaigns, and track performance with CRM integrations, becoming a critical part of the lead nurturing workflow.
Key Features
WhatsApp Template Creation
User-friendly interface for creating and managing reusable WhatsApp message templates with variable parameters.
Bulk Campaign Management
Campaign creation system with CSV upload functionality for targeting multiple recipients with personalized messages.
Message Tracking
Comprehensive tracking system for monitoring message delivery status, read receipts, and response rates.
Customer Response Management
Interface for viewing and managing incoming customer responses to outbound messages and campaigns.
CRM Integration
Direct integration with Lead Square CRM for automated lead nurturing and customer journey tracking.
Analytics & Reporting
Dashboard with key metrics on campaign performance, engagement rates, and conversion analytics.