URL Shortener Service
In-house URL shortening platform with advanced analytics, access control, and SaaS-ready features built for internal use at CareerLabs Technologies Pvt. Ltd.
Project Overview
The Enterprise URL Shortener was created after a third-party shortening service shut down abruptly, breaking all shortened links across the company.
To mitigate this critical issue, I developed a complete in-house platform to ensure continuity and eliminate vendor dependency.
The main goal was to replace the discontinued third-party shortener with an in-house alternative, while providing department-level access control and analytics visibility.
Reduce recurring SaaS costs and eliminate vendor lock-in and enable extensibility for potential SaaS transformation.
The solution evolved from a simple URL tool into a full enterprise-grade platform with role-based access, tracking, and licensing. It processed several hundred thousand clicks and became a key system across marketing, HR, and sales teams.
Key Features
URL Shortening
Transforms long URLs into short, shareable links with optional custom aliases.
Role-Based Access Control
Implements granular permission management for different departments and roles.
Advanced Analytics
Tracks click-through rates, geolocation, and browser-level insights for campaign optimization.
Password Protection
Allows users to secure links with passwords for sensitive or confidential use cases.
Conflict Resolution
Prevents duplicate custom shortcuts by notifying users of existing claims.
Licensing & Payment Integration
Introduces monetization capabilities with payment processing and licensing management.